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The Fitness Industry Celebrity Insider — (Frances Flores)

April 26, 2023 • 1 hr 21 min

The U.S. fitness industry is valued at almost $90 billion, ranging from health clubs to boutique studios, online platforms to digital home machines. Yoga to HIIT, Pilates to barre, Tonal to Peloton…the fitness world is vast and diverse. So how does it all work behind the scenes? If you’re a performing artist, how do you break into the fitness industry? How do you stand out? Become a fitness celebrity? Develop your very own fitness brand?

Yasi and Steven sit down with someone who has LITERALLY done everything we just described in the fitness industry, Frances Flores. A former professional dancer, she used her training and experience on cruise ships to move into the fitness industry, eventually becoming a nationally renowned yoga instructor, personal trainer & wellness coach. She is a former coach and manager at various Equinox clubs in Los Angeles CA, a former coach on Tonal, and numerous online platforms like Sweat Factor. She is now focused on her own fitness brand, ShapedbyFrances. Her journey is inspiring and instructive for understanding how performance and fitness are intertwined.

Guests: Frances Flores

Hosts: Dr. Steve Karageanes and Yasi Ansari

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The podcast’s webpage contains additional information about the topics discussed in this podcast and about our guests and their work.

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